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Tips, trends, and strategies to help you share your expertise with visuals and video Video Marketing on Social Media: Great choice So you want to start using video to increase awareness of what you do, generate more leads, and increase sales.
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Tips, trends, and strategies to help you share your expertise with visuals and video Video Marketing on Social Media: Great choice So you want to start using video to increase awareness of what you do, generate more leads, and increase sales. Great choice. However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. This is enough to stop anyone before they even get started.

Facebook viewers tend to watch videos more passively; so edited videos need to be shorter 20 seconds to a minute long. The audience is more diverse in age so you can really zero in on the niche of your choice. In other words, you can reach out to young moms with one video and then reach out to teens in another, etc. Cater the video toward the different target audiences that would be interested in your product. There is not always a one-size-fits all video and Facebook is a great way to reach many because there are so many more choices.

YouTube viewers on the other hand, are searching for video so they are willing to watch longer. That audience tends to max out at middle age. Knowing that, you can cater your audience to that more limited demographic. Start with Facebook Live Start with a Facebook live event. Viewers watch Facebook live videos 3x longer than pre-recorded videos and engage with comments 10x more.

Just speak into the camera using a mobile device or webcam. I broadcast from my webcam twice a week for my The Business of Video Podcast. While pre-recorded videos on Facebook are best kept short, Facebook Live is a great place to explore long form content and give you enough time to talk out your ideas. Use that time to flesh out your ideas, restate your ideas if you messed them up earlier and really search for good pieces of content that you can later repurpose on YouTube.

Repurposing for YouTube Now that you have the video stored on Facebook, you have an HD quality video file that can be downloaded directly from Facebook and imported in Camtasia for simple editing. Using Camtasia and the notes from the Facebook Live, you can search for those areas that would work great as standalone videos. Then, cut them out of the video and save them for later. After you segment the clip, create a custom introduction and a custom ending.

You can pre-record these really quickly using the screen recorder in Camtasia. Add the intro at the beginning of the timeline and the outro toward the end. But the most important reason to engage with podcasting is because podcast listeners are a whole different group of people.

Use Camtasia to make edits or even add simple audio bumpers to make it sound like a podcast. Perhaps you want to have shorter podcasts. No problem! Simply export the audio from the 3 smaller YouTube videos. Now instead of one long podcast, you have 3 smaller podcasts. Memeify A meme is a square image or video that usually has a humorous or ironic message. Memes are short-form content and highly shareable memes are great for sharing on Facebook, Instagram, Stories, and other image and video viewing sites around the web.

Next, pull your square video clip into the document. Then add a text annotation above, possibly with captions, your logo, or additional text down below. This upload is designed for mobile viewers on Instagram and Facebook. Using Facebook Live as your starting point and filtering the video down through YouTube, iTunes, and Instagram will meet the needs of more audiences on four platforms in less time. This will give you more time to answer those questions, messages, and contacts who are interested in your products or services.

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2. Start with Facebook Live

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Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

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